Logo design or brand design is a main key to efficiently and directly connect your brand or products with consumers and with the same purposes or objectives of a company or that product would like to convey. Logo is like a face of a company, a face of an owner, or even a face of a product. It is similar to a shadow reflecting product image, form, and personality. For example, All Idea Studio is an energetic, active, and creative company. It is the leader in the design, the center of creativity, the starting point of a business; in which all of those are reflected through the Company’s logo, a yellow square box. Yellow refers to enthusiasm, energy and brightness, while the square box refers to the box containing creativity and tons of design ideas. Lastly, the alphabet "A", the name of Company’s logo, is not only an abbreviation of the Company’s name, "A" also means innovation and a start of designing your business. Also, designing a logo must be able to make good first impression on consumers who see or know the existence of the brand. At the same time, it must be able to strongly present and explain product’s main features: who, what, when, and where. All Idea Studio focuses on a very small detail in designing logo, even by using theories of art such as line, color, light, and shadow, and applying those theories to the design. The Company also designs logo based on the important details of your business e.g. company core competency, company culture, and company identity, so that consumers have a clear understanding which company that logo belongs to. The company might be, for example, a leader in technology, food, beverage, or beauty. Therefore, paying attention to the very small details in design will be another important step to create success for your company.